January 15, 2014

Lily Aldridge for XOXO Spring/Summer 2014

Lily Aldridge returns to XOXO as the face of their Spring/Summer 2014 ad campaign, featured in the brand's national print, digital, and out-of-home campaigns. Included in the campaign is a 90-second fashion film featuring the exclusive for XOXO song "Be My Girl" by up-and-coming band Rebel Ship, as well as behind the scenes footage of the campaign.

The ad campaign is the brainchild of a  new creative team comprised of Cathrine Westergaard leading art and creative direction, 8112 Studios with video production by Nicholas Cambata and photography by Douglas Sonders in New York City and post production provided by Vici London.

"I am really excited to continue as the face of XOXO for another season," said Lily. "My experience with the XOXO team has been so much fun. The spring collection is amazing and I had such a great time shooting the campaign. I feel really lucky to be a part of the brand."

This campaign is an evolution of the iconic "Hugs & Kisses XOXO" campaign launched in the early 90's featuring supermodels including Tyra Banks, Christy Turlington, Claudia Schiffer, and Miranda Kerr among others.

"We are extremely thrilled to continue with Lily," said Suzanne Desiderio, XOXO Division Head. "We really honed in on who the XOXO girl is and feel that Lily's look truly represents her - modern, smart, confident, and sexy."

Shop the Spring/Summer 2014 Collection by XOXO in store and online at Macy's, Dillard's, Bon-Ton, and Carson Pirie Scott.
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