July 11, 2014

Outfit: #LikeAGirl

The phrase "like a girl" is one that I'm sure you've heard before, and most likely it had a negative connotation. Always is rewriting the rules with their #LikeAGirl campaign, encouraging girls everywhere that doing something #LikeAGirl is a good thing.

Always created the following short video, which has gone completely viral, generating world wide conversation about what it means to do something #LikeAGirl.

"In my work as a documentarian, I have witnessed the confidence crisis among girls and the negative impact of stereotypes first-hand," said Lauren Greenfield, filmmaker and director of the #LikeAGirl video. "When the words 'like a girl' are used to mean something bad, it is profoundly disempowering. I am proud to partner with Always to shed light on how this simple phrase can have a significant and long-lasting impact on girls and women. I am excited to be a part of the movement to redefine 'like a girl' into a positive affirmation."

Always Top (℅ Always) // Joe Fresh Jeans // Steve Madden Wedges // Cambridge Satchel Company Bag (℅ Always) // Alex and Ani Bangles

I've worked with Always in the past (here and here) and I couldn't be more proud to work with such an amazing company now to help spread the word about this campaign. Join the conversation with the hashtag #LikeAGirl on twitter and instagram.

Always sent me the shirt seen as part of their #LikeAGirl Campaign but did not influence this post in anyway.
Post a Comment